Perception! Can make it or break it...

For years in media, advertising and general marketing I have dealt with most business types and sizes. The one thing that every business creates, with or without trying is a perception.

How the business is perceived by its past, present and potential customers and even how it is perceived by its owners and employees.

This and the following 7 blogs are a series on the 7 Fundamental Perception Drivers where we explore the crucial elements that drive customer perception and how you can leverage them to enhance your business's reputation and success.

Every business strives to build a strong brand and create a positive image in the minds of its customers. However, in a lot of cases this is easier said than done. There are numerous factors that influence how customers perceive your brand and interact with your business.

That's where the 7 Fundamental Perception Drivers come in.

Over the next 7 blogs, we will delve into each of the 7 perception drivers, explaining what they are, why they are important, and how you can use them to shape customer perception and improve your business's success. From the physical appearance of your store, the direction of your marketing strategy right down to the tone of voice you use in your advertising, every detail matters when it comes to shaping customer perception.

So, buckle up and join us as we explore the 7 Fundamental Perception Drivers and discover the secrets to enhancing your business's reputation and success.

Let's get started!

The 7 perception drivers in a business are:

1. Physical Appearance:
   This includes the design, layout, and appearance of your physical store or office, as well as your company vehicles and uniforms.
   

2. Branding:
   This encompasses your company name, logo, and overall visual identity, including your website, advertising, and other marketing materials.

3. Marketing and Advertising:
   This refers to the messages and images you present to your target audience, including the tone of voice you use, the images you choose, and the channels you use to reach your audience.

4. Customer Service:
   This includes the quality and consistency of the service you provide, as well as the responsiveness and friendliness of your employees.

5. Product Quality:
   This refers to the quality of your products and services, as well as their reliability, durability, and overall value.

6. Reputation:
   This includes the overall perception of your company based on customer reviews, word-of-mouth recommendations, and media coverage.

7. Price:
   This refers to the value your customers perceive they are receiving for the price they pay, including any perceived benefits or discounts.
   
   

Each of these perception drivers plays a role in shaping how customers view your brand, and it's important to understand how each of them influences customer perception so you can make informed decisions about how to position and market your business.

Check out each the following blog series for more of a Deep Dig in to each Perception Driver.

If you'd like to give your business a marketing health check, follow this link (Click Here) to the Groundhog Digital - Deep Dig Document and follow the form.